3 Marketing Resolutions for Your Real Estate Business in 2018

2018 Happy New Year

New year’s resolutions can run the gamut from eating more fruits and vegetables to completely revamping your business strategy. In this blog post, we’ll discuss the significance of a new year as a jumping off point to refine and hone your real estate business’ marketing strategy. The start of a new year is a prime opportunity to reflect on what worked (and didn’t work so well) last year and redefine what success will look like in the new year. Here are some ideas to get started:

I will learn about and prioritize content marketing.

Content marketing is a rapidly growing strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, with the ultimate goal of driving profitable customer action, according to Content Marketing Institute. This is in contrast with traditional marketing, which involves pitching your products or services. There is room for both methods in the real estate business, but consider these content marketing avenues to engage your clients and showcase your expertise:

  • Starting a real estate blog focused on your area
  • Sharing local attractions and things to do on your social media channels
  • Mailing former and prospective clients themed postcards during different times of the year with fun things to do in the area

All of these ideas keep your clientele engaged, even when you are not making a direct ask or sale. And, by producing your own original content, you are showing your audience that you know what you’re talking about, thus increasing the likelihood that they will remember your name when it comes time for them to seek out a real estate expert.

I will become active in a trade association and/or join a board of directors.

In order for your clients to see you as someone of integrity who is willing to go out of their way to help others solve their problems, you need to demonstrate that you are a solid person both inside and outside of the office. Volunteering with local organizations, whether nonprofits or within the industry, is a great way to do this. The National Association of Realtors compiled this directory of real estate associations. You can also reach out to your local chamber of commerce to see how you can get involved.

I will set aside at least an hour a week to business development.

Between listings, showings, paperwork, and meetings, it may seem like your to-do list is already bursting at the seams, but it’s imperative to set aside dedicated time for strategizing and growing your business. In this Forbes article, Mike Templeman recommends devoting 200 hours a year to business development:

“That may sound like a lot, but when you break it down by week, it’s really only four hours a week. You can meet somebody for coffee at Starbucks in the morning. You can meet a client. You can meet a referral source for lunch. You can go to a trade association meeting in the evening. All of this you can weave into your ordinary to-do list, and before you know it, you’ve devoted 400 hours. I guarantee you are going to get way more back in new business and new clients than the value of the effort that you devoted.”

If you don’t have time to for in-person meetings, business development can also happen in the form of creating content for your website and blog. There is enormous value in consistently updating your website’s content, including client testimonials and videos. Not only does it engage readers, but it indicates to search engines that your site is active, thus increasing your SEO.

We hope these resolutions help your real estate business kick up its marketing in the new year!

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