How to Improve Your Real Estate Brand Through Social Media

Real estate agent talking with client on the phone.

It’s no secret that having a solid digital presence is one of the most effective ways to get the word out about your business and generate leads. Ideally, you should have an account on every social media channel that your prospective clients are using (Facebook, Twitter, Instagram, Pinterest, Snapchat, etc). Your profile on these sites should include your full name and a link to your website so that you are discoverable from several different directions.

Whether you’re new to the social media world or can tweet with your eyes closed, you should understand how to leverage your social media presence to boost your real estate brand. In this blog post we will outline how to navigate a few of the most popular social channels for businesses.


It’s easy and quick to create a Facebook page for your business, but many people struggle with deciding what and how often to post. We like this rule of thumb: share 80 percent non-business posts and 20 percent promotional content. Within that 20 percent, you can showcase your new home listings, client testimonials, and congratulate new home buyers.

For the non-business posts, this is your chance to show your human side and demonstrate that you are an active member of the community that you serve. Not to mention, after prospective clients see how awesome your town is, they will want your help in moving there ASAP!

Facebook is a great platform for posting about events, activities, attractions, and landmarks that showcase the liveliness and culture of your city or town. Commenting on relevant posts about your town or city will also help position you as the go-to resource on everything local. Take advantage of features like Facebook Live to make your posts really stand out.


Wondering what to do with all of the interesting stats and findings from those real estate articles you read? Break them down into short, consumable pieces and share them on Twitter! Keep it short and sweet so that your message catches people’s eyes as they scroll through their feed.

To reach even more people, be sure to use relevant hashtags so that your message is searchable to other social media users, even those who don’t follow you. A few quick searches (#YourBrokerage, #YourCityRealEstate, etc) will show you what’s popular in your area (here’s a great list to get started). Using a free scheduling platform like Hootsuite, you can plan out and schedule a week’s worth of tweets in one sitting.

For more details about how to utilize hashtags to maximize your Twitter results, check out this post about Twitter #hashtag optimization.


Don’t fall into the trap of only sharing real estate listings on this visually rich platform (though you can do that, too)! You’ll drive much more traffic back to your website by focusing on pinning high-quality images on a variety of boards with descriptive names.

The more boards you maintain, the more likely it is that your page will be discovered by buyers and sellers alike. Inman recommends board topics including home decorating and inspiration, outdoor living, and designing your dream home to attract buyers and DIY projects, staging tips, and optimizing small spaces to attract sellers.  


With more than 700 million monthly users, Instagram is one of the best platforms for generating leads. Take your standard listing photos up a notch using filters, stories, videos, and hashtags to draw the attention of buyers and sellers in your area. Instagram is a great platform to show off your personality and artistic flair by sharing photos of decor and homes that inspire you (both on the market and not!) You can also interview past clients via 15-second video clips and use the cool Hyperlapse feature to showcase the progress of a new construction or highlight fun activities going on around the community. There is plenty of room for creativity here!

The Accel Commission Advance Difference

While many realtors don’t give their cash flow a second thought during the summertime–when real estate is at its peak–it’s still very possible to experience a delay on receiving your hard-earned commission. If this happens, we’re here to help.

Accel’s friendly staff guides each client from filling out the application all the way through funding the advance. If you think their real estate commission advance solution could be the right fit for you, please call one of our advance specialists at 267-534-7611. Or to apply online, simply click here to submit an application.

The Essential Guide to Real Estate Commission Advances

If you’d like to learn more about commission advances for real estate professionals, please read our in depth article entitled “The Essential Guide to Real Estate Commission Advances.”